"How much does a website cost?" is one of the most common questions we get — and one of the hardest to answer honestly, because the range is enormous. A website can cost anywhere from a few thousand rupees to several lakhs, and the difference isn't always obvious until you're stuck with the wrong one.
Here's a realistic breakdown for 2026.
Basic template websites: ₹5,000 – ₹20,000
These use pre-built templates with your logo and content swapped in. Good for: a simple online presence for a very small business or personal brand. Limitations: little to no customization, generic design that competitors may also be using, and often weak SEO structure underneath.
Custom small business websites: ₹20,000 – ₹80,000
This is the sweet spot for most local businesses — a custom-designed site built around your actual brand, with 5-10 pages, mobile optimization, basic SEO setup, and a contact/enquiry system. This is usually enough for a service business, retail store, or local agency to look credible and generate leads.
E-commerce websites: ₹50,000 – ₹2,00,000+
Online stores need product catalogs, payment gateway integration, inventory management, and often more complex design work. Pricing depends heavily on the number of products, payment options, and whether you need custom features like subscriptions or multi-vendor support.
Enterprise / custom web applications: ₹2,00,000 and up
Businesses needing custom-built platforms, booking systems, dashboards, or integrations with internal software fall into this range. Pricing here is driven by development complexity, not design.
What actually affects the price
- Number of pages and complexity of design
- Whether content (copy, photos) needs to be created or you're supplying it
- E-commerce or booking functionality
- Ongoing maintenance and hosting
- SEO setup at launch vs added later
The real question to ask
Instead of "what's the cheapest option," ask "what does my business actually need to convert visitors into customers." A ₹15,000 template site that nobody trusts is more expensive in lost customers than a well-built ₹50,000 site that actually converts.
If you're evaluating quotes, ask exactly what's included — design, content, SEO basics, mobile optimization, and post-launch support all vary a lot between agencies even at similar price points.